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May 03, 2023

Bud Light Obliterated In Latest Sales Data

by David Hookstead June 7, 2023, 8:58

by David Hookstead June 7, 2023, 8:58 amupdated June 7, 2023, 9:41 am 1 Comment

Bud Light sales continue to get crushed, and the latest data is damning.

The once popular beer brand under Anheuser-Busch's umbrella has been getting destroyed ever since it went woke and teamed up with Dylan Mulvaney.

A-B's stock price has significantly declined over the past two months, Bud Light cases sit in stores gathering dust and there doesn't seem to be an end in sight.

Now, more sales data is pouring in and it's absolutely brutal.

Bud Light sales are down 23.9% on a dollar basis for the week ending May 27 compared to last year, according to NielsenIQ data that Bump Williams Consulting gave Fox Business.

It's just the latest sign the beer brand continues to get obliterated ever since it decided teaming up with Dylan Mulvaney was a good idea. Who could have have seen that coming?

Oh, everyone with a functional brain new it was a terrible decision and now more than two months later, the bleeding just doesn't stop.

Anheuser-Bush's stock price before the market opened Wednesday was $54.93. That's a 17.68% decline from the $66.73 price the company's stock had prior to Mulvaney's March Madness promo at the start of April.

It's not just bad for A-B. It's brutal beyond words. Bud Light getting crushed might be the greatest example ever of going woke and going broke.

People just want to drink beer and relax. They don't want woke politics shoved down their throat. Unfortunately, BL chose to ignore and mock its customers. Now, the beer is viewed as a joke.

Turns out that when you don't make a great product to begin with and are easily replaced, people quickly leave.

How much further can Bud Light fall? We’ll wait and see but the beer brand is almost certainly not near its bottom.

Anheuser-Buschbeerbud lightDylan Mulvaney

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.

The Busch family needs to buy A-B back from InBev, apologize and start over.

Otherwise, the brand they built from scratch, an American ICON, will never be great again.

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